Motrice TGV / Alstom Transports

With the commissioning of the TGV Rhine-Rhone, Franche-Comté change of pace.

Mini travel time, infrastructure Max
LGV allow users to gain 25 minutes over 1 hour 30 minutes depending on connections. Thus, it is now possible to the people of Ile-de-France to join Besançon Franche-Comté 2:05 TGV (instead of 2:30 now) and the new station Belfort-Montbéliard TGV 2:15 (instead of about 3:30 now!) . A new line will also connect Strasbourg to Lyons, through these two stations. These links fit into an integrated European network, with the key travel times reduced to Zurich and Frankfurt.

The section completed in 2011 covers 140 km and passes through 85 municipalities between Villers-les-Pots, east of Dijon, and Petit-Croix, in the east of Belfort.
The 64 daily TGV to borrow this line will pass through a tunnel, about 160 bridges and 13 viaducts!

Economy: transition to the next level
In five years, the construction of the LGV Rhin-Rhône generated 6,100 direct and indirect jobs per year. With trade opening line, more than 2.4 million passengers are expected every year in the two new stations of Besançon and Franche-Comte Belfort-Montbéliard TGV . ”TGV effect” will play a full round of these sites, where strong growth of tertiary activities is expected. In addition,
The TGV will contribute to further open the Franche-Comté to the outside, generating a dynamic growing economy and tourism for the whole country.

Renewed tourism ambitions
The increased speed of the paths have a direct impact on tourism today, over 20% of French tourists in Franche-Comté come from Ile-de-France, which makes them potential customers of the Rhine- Rhone. The regional events will open up more domestic tourism, and events of national scope will appeal to a European clientele, from Switzerland and Germany in particular.

The arrival of the LGV in the heart of Franche-Comté offers major opportunities for development for the region’s four major urban centers such as Besançon, Belfort, Dole
and Montbéliard, but also the Swiss Jura-neighbor. To support this revolution and to anticipate the “TGV effect”, the region and communities are launching a campaign to enhance the overall attractiveness
planning. Public: companies that want to establish or develop, new (and future) inhabitants, but also tourists, a weekend or aweek, Franche-Comte or elsewhere: Ile-de-France, Germany, Switzerland, Rhine axis, Mediterranean …

At the heart of this campaign: the brand ”Originale”. Preserved as original and authentic, original, unique because, Franche-Comté has everything it needs to mobilize passionate ambassadors. This brand will live through a device ambitious campaign in its creations, but also in its mechanical digital, public relations and media.

Through the prism of “L’Originale”, it is to reveal the strengths of the region and build an overall picture. An area of contrastswhich intersect technology and craftsmanship ancestral position border pushing for exploration and gives an avant-garde temperament, a territory on a human scale and at the same time wide open spaces that enhance the feeling of freedom that a wild and preserved nature,
a historical heritage that lives a little bit in all Franche-Comté …

In short: a portrait in relief of a region unique potential for the future, an ambitious campaign, and a small revolution in the service of the image of the region and communities!

The arrival of the TGV Rhine-Rhône represents a decisive bend for Franche-Comté. In this opportunity, the Regional Council, the main agglomerations of the Franche-Comté situated on the route, Dole, Besançon,
Montbéliard and Belfort, as well as the Republic and the Canton of Swiss Jura decided to introduce an advertising campaign to become known, value and promote the unique assets of our territory.

The strength of our approach lies in the partnership, the implied regions with a measure of autonomy working together to speak with a single voice. Coordinated by the Region, this ambitious device of communication will reveal the numerous facets of Franche-Comté and will allow a specific declension for four partner agglomerations and Canton of Swiss Jura.

The stakes are high because it is a question of showing to the economic decision-makers the interest to settle down in Franche-Comté, and to develop the urban tourism, while inciting the visitors to discover the region.

The brand “Originale Franche-Comté ” created for this opportunity will carry the testimony of the extraordinary human and natural alchemy of our region. Of this alchemy were born Victor Hugo, Gustave Courbet,
Louis Pasteur, Rouget de Lisle, Les frères lumières and so many others who marked history.

Franche-Comté mixe tradition, know-how and modernity, with for magic words innovation and quality. The business managers find here a dynamic economic and industrial environment of international rank, qualified employees and state-of-the-art laboratories, a protected living environment. To Salines royales d’Arc and Senans, in the Chapel of Corbusier de Ronchamp, by way of the Citadel of Besançon, the amateurs of beautiful stones will find what they are looking for. The nature lovers can walk in our forests, listen to the song of our rivers, admire grand landscapes.
Finally, the wealth of our territories will delight the papillae of the gastronomes.

Created and made in Franche-Comté, the TGV allows today its native region to open a little more, and to express its originality!

Marie-Guite Dufay
Présidente du Conseil régional de Franche-Comté

Avec
Etienne Butzbach
Président de la Communauté de l’agglomération Belfortaine
Maire de Belfort
Claude Chalon
Président du Grand Dole
Jean-Louis Fousseret
Président du Grand Besançon
Maire de Besançon
Pierre Moscovici
Président de Pays de Montbéliard Agglomération
Député du Doubs
Philippe Receveur
Président de la République et Canton du Jura Suisse