The arrival of the LGV in the heart of Franche-Comté offers major opportunities for development for the region’s four major urban centers such as Besançon, Belfort, Dole
and Montbéliard, but also the Swiss Jura-neighbor. To support this revolution and to anticipate the “TGV effect”, the region and communities are launching a campaign to enhance the overall attractiveness
planning. Public: companies that want to establish or develop, new (and future) inhabitants, but also tourists, a weekend or aweek, Franche-Comte or elsewhere: Ile-de-France, Germany, Switzerland, Rhine axis, Mediterranean …
At the heart of this campaign: the brand ”Originale”. Preserved as original and authentic, original, unique because, Franche-Comté has everything it needs to mobilize passionate ambassadors. This brand will live through a device ambitious campaign in its creations, but also in its mechanical digital, public relations and media.
Through the prism of “L’Originale”, it is to reveal the strengths of the region and build an overall picture. An area of contrastswhich intersect technology and craftsmanship ancestral position border pushing for exploration and gives an avant-garde temperament, a territory on a human scale and at the same time wide open spaces that enhance the feeling of freedom that a wild and preserved nature,
a historical heritage that lives a little bit in all Franche-Comté …
In short: a portrait in relief of a region unique potential for the future, an ambitious campaign, and a small revolution in the service of the image of the region and communities!